Protect What Already Has Value
Keep an inventory of pages customers already visit, including links from search, printed materials and referrals. Identify the forms and features those pages depend on.
WEBSITE REDESIGN
Website Redesign for Tampa Bay Businesses
When Customers Struggle with Your Mobile Site or Staff Cannot Update a Page, IMS Reviews the Site You Already Have. We Identify Which URLs, Content and Forms to Keep Before Quoting the Redesign.
For an Estimate, Send Your Current URL and the Task Customers Have Trouble Completing. Migration, Integrations and New Features Are Quoted Separately.
MORE THAN A NEW LOOK
Redesign The Experience. Preserve What Still Works.
Fix What Is Holding The Site Back
Show us where a customer gets stuck. A menu that hides a service or a form that fails on a phone gives us a specific problem to fix.
Build Around Where The Business Is Going
Test the new site against the old one before launch. Check the URLs, submit the forms in staging and confirm your staff can update the pages they manage.
For a migration example, see how IMS rebuilt the Florida Association of School Social Workers website and member portal. If your site already earns search traffic, our redesign SEO guide explains what to document before moving a page.
WHAT WE IMPROVE
A Better Website Starts With Better Decisions.
We review the pages your customers use, the software behind them and the work your staff needs to do after launch.
Outdated Design
Modernize the visual experience so the website reflects the quality, credibility and direction of the business today.
Website Structure
Reorganize pages, navigation and content so visitors can understand what you offer and find the information they need faster.
Mobile Experience
Improve layouts, navigation, forms, images and interactions so the redesigned site works intentionally across phones, tablets and desktops.
Conversion Paths
Create clearer next steps for visitors, from requesting an estimate to contacting the business or exploring a specific service.
Search Architecture
Review headings, URLs, internal links, metadata and crawl structure before important existing search value is removed or changed.
Content Hierarchy
Make important information easier to scan and understand through stronger headings, page structure and supporting content.
Performance
Reduce unnecessary weight and improve how pages, media and interactions behave across devices.
Maintainability
Build the redesigned site so normal content updates are easier to manage without rebuilding the entire website.
SEO
Preserve useful search signals while creating a stronger structure for future visibility and content growth.
Logo Design
If the visual identity has also evolved, the redesign can align the website with a stronger and more consistent brand system.
HOW WE REDESIGN
A Clear Process. A Stronger Website.
Redesign work is sequenced to reduce unnecessary risk: understand the current site, identify what has value, rebuild intentionally, then validate before launch.
- 01
Discover
We review the current website, business goals, target customers, existing content and what the next version needs to accomplish.
Website Review & Project Direction - 02
Audit
We evaluate page structure, navigation, mobile usability, conversion paths, existing URLs, content quality and search architecture before changing anything important.
Content, UX & SEO Audit - 03
Redesign & Build
We rebuild the experience around clearer information, stronger visual hierarchy, improved responsive behavior and a structure that better supports the business.
Approved Responsive Redesign - 04
Launch & Improve
Before launch, we test the redesigned site across devices, preserve or redirect important URLs where necessary, and prepare the new structure for ongoing content and marketing.
Launch-Ready Website
EVERY SCREEN MATTERS
A Redesign Has To Work Everywhere.
A modern redesign should improve the experience across desktop, tablet and mobile. Navigation, content hierarchy, forms, images and conversion paths all need to adapt intentionally instead of simply shrinking to fit.
- Desktop
- Use the additional screen space to present services, proof, content and calls to action clearly without creating unnecessary clutter.
- Tablet
- Rework layouts, spacing and touch targets so the site remains comfortable to navigate between desktop and mobile sizes.
- Phone
- Prioritize the information visitors need most, with readable type, simple navigation and an easy path to call, contact or request an estimate.
PROTECT SEARCH VALUE
SEO Should Survive The Redesign.
A redesign can improve the site while still protecting the URLs, content and search relationships that already have value. IMS reviews those elements before launch so SEO is considered during the rebuild instead of after it.
- Preserve Important URLs
- Review existing page addresses before removing or renaming them, and plan redirects where needed so useful destinations do not simply disappear.
- Rebuild The Structure Carefully
- Improve headings, internal links, metadata and page relationships while keeping the site clear for both visitors and search engines.
- Support Performance And Usability
- Cleaner code, responsive layouts, efficient media and accessible interactions create a stronger technical foundation for the redesigned site.
REDESIGN EXPERIENCE
Websites Rebuilt Around The Business They Represent.
Website redesign is not about making every project look the same. Each project starts with the business, its audience, its existing content and the problems the current site needs to solve.
Innovative Measurement Solutions evolved from a visual redesign into a broader technical project involving site architecture, responsive validation, SEO structure, content organization and ongoing search visibility work.
Read The Case Study
Client Project / Professional Association
FASSW Website Redesign & Custom Membership Portal
Innovative Marketing Solutions redesigned the Florida Association of School Social Workers' website and developed a custom WordPress-based association management system with CRM capabilities.
The project replaced core WildApricot membership administration workflows while introducing a modern public website and a dedicated administrative workspace for FASSW.
Website Redesign
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Membership Administration
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Members can find conference details on a phone. Behind the same WordPress site, staff can find a contact, check a renewal date or open a membership report.
View Complete FASSW Case StudyREDESIGN OR REBUILD
Keep The Value. Replace The Friction.
Not every outdated website needs to be replaced from scratch. IMS reviews what is already working, what is limiting the business and what should be protected before recommending the right path forward.
Redesign Makes Sense When
The website already has useful content, established URLs, search visibility or functionality worth preserving, but the design, mobile experience, structure or conversion paths need significant improvement.
A New Website Makes Sense When
The existing platform, content structure or functionality is so limited that rebuilding cleanly is more efficient than trying to repair the current foundation.
What We Protect
Valuable content, established URLs, search visibility, brand assets and working functionality are reviewed before anything important is removed, renamed or replaced.
What We Improve
Design, navigation, mobile usability, conversion paths, content hierarchy and search structure are rebuilt around the way the business operates today and where it needs to go next.
Before You Redesign
Website Redesign Questions
Practical answers about improving an existing website and planning its launch.
01 /Business Goals02 /Audience Needs03 /Clear Direction
When Should a Business Redesign Its Website?
Consider a redesign when customers struggle to find your services, the mobile layout is difficult to use or the website no longer reflects your business. IMS reviews the content, structure and technical condition first. The review helps distinguish a design problem from a repair that can be handled on its own.
Can We Keep Our Existing Content and Important URLs?
Yes. We identify useful pages, articles, project examples and current URLs before planning the new structure. Content worth keeping can move into the updated design. When a URL needs to change, the plan identifies its replacement and the redirect required.
What Happens to Search Rankings During a Redesign?
Rankings can change when search engines process a redesigned site, especially if URLs or substantial content change. IMS plans redirects, metadata and internal links around the material being retained. Launch checks and Search Console monitoring help identify problems, but no redesign can guarantee unchanged rankings or traffic.
Can IMS Improve My Website Without Rebuilding Everything?
Yes, when the existing foundation supports the work. A focused project might improve page content, navigation, mobile layouts or a form without replacing the whole website. We recommend a larger rebuild when the current platform or code makes the required changes impractical.
How Are Redirects, Forms and Navigation Checked Before Launch?
The launch review checks old URLs against their intended destinations and follows important navigation links. Forms need checks for validation, successful submission and delivery to the agreed recipient. Desktop, tablet and phone layouts are reviewed before the replacement is published.
What Affects the Cost and Timing of a Redesign?
Page count, content migration, custom features and the condition of the existing site affect the estimate. An online store or membership system needs more planning than a brochure website. Send your current URL and the changes you need so IMS can define the scope and review schedule. Ongoing website management is optional and separate.
