CUSTOM LOGO DESIGN
A Logo Should Work Everywhere Your Business Shows Up.
IMS designs logos around the business they represent, with clear shapes, practical variations and file formats that work across websites, social media, signs, apparel and marketing materials.
Logo Design / Concept Illustration
Illustrative Mark / Scaling + Contrast
Illustrative Design Study · Not A Client Project
DESIGNED FOR REAL USE
A Good Logo Has To Work At More Than One Size.
Website Header
Mobile
Social Profile
Business Card
Signage
Apparel
LOGO DEVELOPMENT
From Business Direction To Finished Identity.
Discovery
Understand the business, audience and intended use.
Direction
Establish visual concepts and style.
Development
Refine the strongest direction.
Variations
Prepare versions for different backgrounds and spaces.
Delivery
Provide practical production files.
FILE FORMATS
Get The Files You Need After The Project Is Finished.
SVG
Scalable vector graphics for websites and digital use.
PNG
Transparent-background graphics.
JPG
Standard image use when transparency is not needed.
PDF
Useful for sharing and many print workflows.
Vector Source Format
When included in the agreed project scope.
LOGO VARIATIONS
One Identity. Multiple Practical Versions.
Primary Logo
Horizontal Logo
Stacked Version
Icon Or Mark
Light-Background Version
Dark-Background Version
FROM LOGO TO WEBSITE
Put The Identity To Work.
A practical logo system gives the website a clear starting point for visual identity, from the header to supporting brand applications.
EXISTING LOGOS
Sometimes The Right Move Is Refinement, Not Replacement.
An existing identity may need clearer variations or more consistent use rather than a complete replacement. Review what still works before deciding what should change.
Common Questions
Logo Design Questions, Answered.
A clear starting point for planning the right project for your business.
What Logo Files Will I Receive?
File delivery depends on the agreed scope. Common deliverables can include SVG, PNG, JPG and PDF formats for practical digital and marketing use.
Can You Redesign My Existing Logo?
Yes. An existing logo can be refined or redesigned depending on what is no longer working.
Will The Logo Work On Dark And Light Backgrounds?
Appropriate logo variations can be created so the identity remains usable across different backgrounds and applications.
Can You Design A Website After The Logo?
Yes. The completed identity can become the visual foundation for a Website Design project.
Can IMS Create Social Media Graphics From The New Brand?
Yes. The brand system can be carried into social and promotional graphics.
Can You Work With A Logo I Already Have?
Yes. A website or marketing project does not require replacing an existing logo if the current identity still works for the business.