SOCIAL MEDIA STRATEGY
Social Media That Supports The Business Behind The Posts.
Social media should connect back to a clear business strategy. IMS helps businesses build a consistent presence, plan useful content and connect social activity with the website, promotions and services customers need to find.
Social Media / Concept Illustration
Illustrative Design Study · Not A Client Project
BEYOND RANDOM POSTING
Give Every Post A Reason To Exist.
Brand Visibility
Keep the business active and recognizable.
Service Education
Explain what the company does and why customers need it.
Campaign Support
Promote offers, seasonal services, launches and events.
Website Traffic
Send interested users to useful pages instead of keeping every interaction inside the social platform.
CONTENT SYSTEM
Plan The Message Before Filling The Calendar.
Business Priorities
Identify what needs attention this month.
Content Topics
Choose useful subjects based on services, customer questions and active offers.
Creative
Produce graphics, photography, video or supporting content.
Publishing
Schedule posts around the audience and campaign.
Review
Look at engagement, clicks and useful actions.
CONSISTENT BRAND PRESENCE
Make The Business Recognizable Across Every Channel.
Profile Imagery
Typography
Colors
Promotional Graphics
Messaging Style
Website Links
Service Descriptions
SOCIAL + WEBSITE
Do Not Let The Customer Journey End At The Post.
Social content should lead to a useful next step on the website. Depending on the campaign, that could be a call, estimate request, purchase, booking or contact.
Post
Landing Page
Service Information
Action
CONTENT TYPES
Use The Format That Fits The Message.
Choose the formats that fit the message, the audience and the content the business can sustain. Every business does not need every format.
Service Posts
Project Highlights
Educational Content
Promotional Graphics
Short Video
Community Content
Website Articles
Seasonal Campaigns
PAID + ORGANIC
Know What You Are Trying To Accomplish Before Spending Money.
Organic Presence
Ongoing posts keep the business recognizable and give customers useful information over time.
Paid Campaigns
Paid distribution supports a defined audience, offer and landing experience. Budget and campaign choices should follow the business goal, without assuming a return.
Common Questions
Social Media Questions, Answered.
A clear starting point for planning the right project for your business.
Which Social Media Platforms Should My Business Use?
The right platforms depend on the audience, the type of business and the content the company can support consistently.
Does IMS Create Social Media Graphics?
Yes. Social graphics can be designed around the company’s existing brand or as part of a broader branding and marketing project.
Can Social Media Send Traffic To My Website?
Yes. Social content can support service pages, articles, landing pages, products and active promotions.
Do I Need To Post Every Day?
No. A useful and sustainable content plan matters more than posting simply to maintain a daily schedule.
Can IMS Help With Paid Social Campaigns?
Paid social campaigns can be planned around specific business goals, audiences, offers and landing pages when they fit the project.
Can You Manage Existing Business Social Profiles?
Existing business profiles can be reviewed as part of the project to determine what content, branding and account work is needed.