BRANDING & CREATIVE
Build A Brand People Can Recognize Before They Read The Name.
Your website, logo, advertising and social content should look like they belong to the same business. IMS develops visual systems and creative assets that give companies a consistent identity across digital and print marketing.
Branding & Creative / Concept Illustration
One Visual Language.
Illustrative Design Study · Not A Client Project
ONE BUSINESS. ONE VISUAL SYSTEM.
Consistency Makes The Brand Easier To Recognize.
Logo
Color
Typography
Photography
Graphics
Messaging
START WITH THE BUSINESS
The Brand Has To Fit What You Sell And Who You Sell It To.
Start with the business and its audience. The visual direction should support its positioning and intended applications, rather than follow a trend for its own sake.
Business
Audience
Positioning
Visual Direction
Applications
VISUAL IDENTITY
Create A System That Works Beyond The Logo.
Primary Logo
Secondary Marks
Color Palette
Typography
Image Direction
Graphic Elements
Spacing And Presentation Rules
CREATIVE APPLICATIONS
Carry The Brand Into Real Marketing.
Website Graphics
Digital Ads
Social Graphics
Business Cards
Flyers
Banners
Presentation Graphics
Promotional Material
BRAND + WEBSITE
Your Website Is Usually The Largest Expression Of The Brand.
The website brings the identity together across messaging, imagery, typography and interaction. A new website or a considered redesign can carry that system into a consistent digital experience.
BRAND CONSISTENCY
Stop Rebuilding The Look Every Time You Need A New Graphic.
A defined identity system gives future marketing a consistent base. Reusable colors, type, image direction and presentation rules help each new asset feel like part of the same business.
Common Questions
Branding & Creative Questions, Answered.
A clear starting point for planning the right project for your business.
What Is Included In Branding?
A branding project may include visual direction, logo usage, colors, typography, imagery, graphic elements and marketing applications based on the agreed scope.
Can IMS Refresh An Existing Brand?
Yes. Existing brand elements can be reviewed and refined without automatically replacing everything.
Do I Need A New Logo To Redesign My Website?
No. If the existing logo still represents the business well, it can remain part of the redesigned site.
Can IMS Create Marketing Graphics?
Yes. Digital marketing graphics can be developed as part of a branding or marketing project.
Will I Receive Brand Files I Can Use Elsewhere?
Deliverables depend on the project scope, but the goal is to provide practical assets that can be used consistently after the project is completed.
Can Branding Be Completed Before Website Design?
Yes. Establishing the visual direction first can provide a clear foundation for the website.