BRANDING & CREATIVE
IMS Designs Visual Identities, Promotional Artwork and Marketing Materials. Keep Your Logo, Colors, Type and Message Consistent Across Your Website, Social Posts and Printed Pieces.
FROM THE IMS LOGO PORTFOLIO
ONE BUSINESS. ONE VISUAL SYSTEM.
START WITH THE BUSINESS
Start with the business and its audience. The visual direction should support its positioning and intended applications, rather than follow a trend for its own sake.
VISUAL IDENTITY
CREATIVE APPLICATIONS
BRAND + WEBSITE
The website brings the identity together across messaging, imagery, typography and interaction. A new website or a considered redesign can carry that system into a consistent digital experience.
BRAND CONSISTENCY
A defined identity system gives future marketing a consistent base. Reusable colors, type, image direction and presentation rules help each new asset feel like part of the same business.
Common Questions
A clear starting point for planning the right project for your business.
The scope may cover visual direction, logo usage, colors, typography and the graphics your business needs. We start with where the identity will appear, such as a website, social profile or printed promotion. That determines the brand assets and guidance to prepare.
Yes. We review what remains recognizable and what causes problems in daily use. A refresh may adjust colors, typography or graphic consistency while retaining the existing logo. A full identity replacement is a separate decision.
No. If the existing logo still represents the business well, it can remain part of the redesigned site.
Yes. Creative work can include service promotions, social graphics and other agreed marketing artwork. Supply the offer details, audience, required sizes and any existing brand files so the estimate reflects the actual deliverables.
The proposal identifies the files and formats included. Explain where your team or suppliers will use them before design starts. Website graphics, print artwork and editable source files have different delivery requirements. For a new identity mark, see our logo design service.
Yes. Establishing the visual direction first can provide a clear foundation for the website.
Work directly with IMS
Whether your business needs a new website, a website redesign, stronger search engine visibility, or a broader digital strategy, the first step is understanding what your business needs to accomplish.
Custom websites and professional redesigns built around your business, customers, and search visibility.
Improve search visibility with technical SEO, relevant content, and a strategy designed to attract qualified customers.
Focused digital campaigns and marketing solutions designed to strengthen visibility and generate business opportunities.
Professional online stores designed for easy shopping, secure checkout, and efficient product management.
