CUSTOM LOGO DESIGN

Custom Logo Design for Your Business.

IMS Designs Original Logos with Practical Versions for Websites, Social Profiles, Signs and Print. We Review Where the Logo Will Appear and Provide the Agreed Files for Those Uses.

View Logo Portfolio

FROM THE IMS LOGO PORTFOLIO

New Era Roofing logo with purple and silver rooflines.ADS Legacy LLC logo with purple palms, a roofline and coastal skyline.
New Era Roofing and ADS Legacy LLC, original artwork from the existing IMS logo portfolio. View the full portfolio.
Tampa Bay / St. Petersburg / ClearwaterBuilt Around Your Business

DESIGNED FOR REAL USE

A logo for different sizes and surfaces

  1. Website Header

  2. Mobile

  3. Social Profile

  4. Business Card

  5. Signage

  6. Apparel

LOGO DEVELOPMENT

From design brief to final files

  1. Discovery

    Understand the business, audience and intended use.

  2. Direction

    Establish visual concepts and style.

  3. Development

    Refine the strongest direction.

  4. Variations

    Prepare versions for different backgrounds and spaces.

  5. Delivery

    Provide practical production files.

FILE FORMATS

File formats for web and print

  1. SVG

    Scalable vector graphics for websites and digital use.

  2. PNG

    Transparent-background graphics.

  3. JPG

    Standard image use when transparency is not needed.

  4. PDF

    Useful for sharing and many print workflows.

  5. Vector Source Format

    When included in the agreed project scope.

LOGO VARIATIONS

Color and layout variations

  1. Primary Logo

  2. Horizontal Logo

  3. Stacked Version

  4. Icon Or Mark

  5. Light-Background Version

  6. Dark-Background Version

FROM LOGO TO WEBSITE

Apply the logo to your website

A practical logo system gives the website a clear starting point for visual identity, from the header to supporting brand applications.

EXISTING LOGOS

Refine an existing logo

An existing identity may need clearer variations or more consistent use rather than a complete replacement. Review what still works before deciding what should change.

Common Questions

Logo Design Questions

A clear starting point for planning the right project for your business.

01 /Business Goals02 /Audience Needs03 /Clear Direction

What Logo Files Will I Receive?

The agreed deliverables can include SVG, PNG, JPG and PDF files. SVG is useful when a logo must scale, while a transparent PNG can work on a website or presentation. Tell us about print, signage or other supplier requirements before the final files are prepared.

Can You Redesign My Existing Logo?

Yes. Send the current logo and explain what no longer works. We can review whether it needs a refinement or a different design direction. Existing recognition, small-size readability and the places you use the logo help guide that decision.

Will The Logo Work On Dark And Light Backgrounds?

Appropriate versions can be prepared for dark and light backgrounds. We also review how the mark reads at small sizes and where a single-color version is needed. The final file package follows the applications agreed in the scope.

Can You Design A Website After The Logo?

Yes. The completed identity can become the visual foundation for a Website Design project.

Can IMS Create Social Media Graphics From The New Brand?

Yes. The brand system can be carried into social and promotional graphics.

Can You Work With A Logo I Already Have?

Yes. A website or marketing project does not require replacing an existing logo if the current identity still works for the business.

What Should I Provide Before Logo Design Starts?

Send your business name, what you sell, who you serve and any existing brand files. Examples can help explain a visual preference, but the design should represent your own business. Confirm the decision-maker, review process and required uses so revisions have a clear direction.

Work directly with IMS

Whether your business needs a new website, a website redesign, stronger search engine visibility, or a broader digital strategy, the first step is understanding what your business needs to accomplish.

Web Design & Redesign

Custom websites and professional redesigns built around your business, customers, and search visibility.

SEO

Improve search visibility with technical SEO, relevant content, and a strategy designed to attract qualified customers.

Digital Marketing

Focused digital campaigns and marketing solutions designed to strengthen visibility and generate business opportunities.

E-Commerce

Professional online stores designed for easy shopping, secure checkout, and efficient product management.

Information

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A Conversation, Then A Plan.

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