Bring the website back into line with the work you offer

Audit the offer before changing the design

Compare the current site with the services the business actually provides. Identify old names, unsupported inclusions and tasks no longer accepted. Then decide which services need a fuller explanation and which can share a page. A redesign is a good time to make those choices explicit, rather than simply moving every old paragraph into a new layout.

Keep inquiries aligned with the current business

Bring IMS the approved service list and examples of requests that arrive because of outdated wording. They can guide clearer navigation, page titles and contact choices. Preserve useful established URLs where possible and plan changes deliberately. A CRM discussion can then focus on tracking current service demand and recording why a request needs clarification, without promising analytics or automation that has not been scoped.

Should a redesign keep an old service page that no longer reflects the business?

It should be reviewed deliberately. Update or retire inaccurate information while accounting for established links and customer expectations; do not leave an obsolete offer public just to preserve page count.

Geography and local context: Polk County Tax Collector — Municipalities. These sources support the location context; project recommendations are IMS planning guidance.