Web Design • SEO • Digital Marketing
Read project notes and guides from IMS on choosing a website, keeping the pages customers use and measuring inquiries.
From IMS
Choose a topic or open an article below. Each guide addresses a specific website, marketing or software decision.
Compare one real sales workflow in a packaged CRM with the work needed to build it yourself. Look at licenses, integrations, reporting and what your team must maintain.
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At Innovative Marketing Solutions, custom 5-page websites start at $799. Most small-business website projects land between $1,500 and $2,500, with e-commerce, CRM development and service-area hubs priced separately.
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A service area hub helps customers find out whether you do a particular job at their address. This guide explains when a directory earns its place on a business website.
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When a customer searches for your service, can they tell what you do, where you work and how to reach you? Check the same details on your website and Google Business Profile.
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A look at the New Era Roofing website, with clear service information, regional coverage and direct estimate requests for Tampa Bay customers.
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If staff re-enter an approved estimate as a project and again as an invoice, look at the handoff before buying another tool. Here is how to assess a custom CRM.
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Before a holiday offer goes live, order a product on a phone. Check the stock message, delivery date, shipping cost and checkout steps your customer sees.
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Check the pages and forms customers rely on before changing the design. This checklist covers mobile layout, accessibility, page speed and search visibility.
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A visitor should be able to find your service and contact you on a phone. Search engines also need readable text and links. Use this guide to check both.
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Work directly with IMS
Whether your business needs a new website, a website redesign, stronger search engine visibility, or a broader digital strategy, the first step is understanding what your business needs to accomplish.
Custom websites and professional redesigns built around your business, customers, and search visibility.
Improve search visibility with technical SEO, relevant content, and a strategy designed to attract qualified customers.
Focused digital campaigns and marketing solutions designed to strengthen visibility and generate business opportunities.
Professional online stores designed for easy shopping, secure checkout, and efficient product management.
